SPARK HR was one of this year’s most informative and exciting HR conferences out there, and we had front row seats to record all best parts. From AI innovation, to reinventing what a 5-generation workforce looks like, SPARK HR welcomed leaders from around the globe to speak to HR professionals on the most pressing issues.
Want to relive the SPARK magic from earlier this year? Check out all of our top stories from the event below!
3 Company Culture Strategies From SPARK HR
In an age where only 31% of U.S. employees are engaged at work, HR professionals have the heavy burden of figuring out how to create a company culture that engages employees. After all, an unhappy workforce leads to an unproductive and unsuccessful organization. Business is on the line.
However, there are 3 strategies that HR professionals can implement to create a healthy and inspiring work culture, according to presenters at SPARK HR 2025 in Lake Buena Vista, Florida, this week.
HR Works Podcast: NASCAR HR Manager’s Top Tips to Engage Employees
In this episode, HR Daily Advisor Content Director Erika Randall chatted it up with Tyrese Manigault, Manager of Employee Engagement at NASCAR, at SPARK HR 2025, about creative ways to engage employees—whether they’re new and onboarding or seasoned and looking for career pathways.
Manigault shares how NASCAR engagement initiatives are meeting employees where they are and engaging them in a modern and creative way. Learn also about NASCAR’s peer recognition program that’s embedded in this top-ranked motorsports organization of the world!
HR Works Video Podcast: Why HR Leaders Should Use Innovation Sprints for Problem-Solving
HR Daily Advisor Content Director Erika Randall catches up with Ben Eubanks, author and Chief Research Officer at Lighthouse Research & Advisory, at SPARK HR 2025 in Disney Springs. Eubanks and team’s research includes surveying thousands of workers each year to understand the latest workplace trends. In this podcast, Randall and Eubanks have a lively chat about Eubanks’ books, the workshops he led at SPARK, and how to help HR leaders solve workplace issues using “innovation sprints.”
SPARK HR 2025 Presents: Tyrese Manigault on Employee Engagement
“Employee engagement is about culture. It’s about change. It’s about seeing things from a different perspective. It’s about understanding where we’ve been, but where we’re going.” Tyrese Manigault, Manager of Employee Engagement at NASCAR, reflects on what employee engagement really means.

