Tag: branding

sexual harassment

Taking Steps to Prevent Sexual Harassment Is Good for Employer Brand

The spotlight on workplace sexual harassment since fall 2017 has led to high-profile resignations, terminations, and lawsuits. And while the revelations and consequences have prompted ongoing, national conversations about appropriate behavior, only 32% of working Americans said that their employer has taken new steps to prevent and address sexual harassment in the workplace, according to […]

video

RecruitCon 2018: Video Job Descriptions

Companies are being forced to innovate new ways of attracting employees in the challenging recruiting landscape. What better way than with a video job description?

stress

4 Ways to Reduce Employee Stress in the Workplace

It doesn’t take an MIT engineering whiz to tell you that stress is a serious problem. But it might open your eyes to learn that even MIT brings puppy therapy onto its campus to reduce students’ anxiety and the negative, sometimes nonobvious consequences of stress.

best

What It Takes to Become a Best Place to Work

A common misconception is that an organization becomes a Best Place to Work simply because it offers health care and added benefits and has a rec room set up with ping pong or free coffee and snacks for the taking. In fact, being recognized as a Best Place to Work not only takes a lot […]

Who Is Responsible for Company Culture?

Nike has been in the news lately, for issues related to corporate culture—and the news has not been positive. Allegations of rampant sexism suggest a culture in need of repair and a brand that requires damage control.

Learning About the Job

On April 26, thousands of your future job candidates learned about career opportunities by participating in Take Our Daughters and Sons to Work Day. While it is a once-a-year event, the program can serve as a model for encouraging young people to explore careers.

Your Company’s Employees Are Your Best Spokespeople

Recruitment advertising professionals can help you articulate and promote your employer brand. But when it comes to speaking about the employment experience, no one does it better than your employees.

Professionalism Is Underrated

Society, in general, has become more casual. This has changed the workplace in numerous ways, from the way people dress to the way they interact with one another.

Video and Candidate Attraction

If a picture is worth a thousand words, what’s a video worth? When it comes to candidate attraction, more than you may realize.