Month: October 2015

The Best of the Best in Employment Branding

We have heard quite a bit from John Sullivan, PhD, professor, author, corporate speaker, and advisor, over the last few weeks concerning employment branding. Today we wrap up our discussion with his thoughts on the best examples of employment branding he’s encountered. We asked Sullivan what he thought were the best companies as far as […]

Which Companies Get Employment Branding Right?

Yesterday Dr. John Sullivan shared his thoughts with us about employment branding. Today, we wrap up our conversation with him by discussing those companies that he finds most successful at employment branding. We asked Sullivan what he thought were the best companies as far as employment branding was concerned. He shared his thoughts based on […]

Smell the roses: Focus on your career’s journey, not the destination

by Dan Oswald For each of us, our career is a journey. It can take us many places. We may change locations, employers, or even professions. And each experience we have along the way provides us with knowledge we can use at some point in the future—what to do differently or what not to do. […]

Big Brother and Your Company Brand

During a recent webinar, BLR® asked John Sullivan, PhD, professor, author, corporate speaker, and advisor, a number of questions about employment branding. Today we present his views on measuring and monitoring company brands, as well as whether it’s worth limiting what your employees can and cannot say about your company.

Improve Your Brand by Eliminating Big Brother

Over the last few weeks, we’ve been talking with Dr. John Sullivan about employment branding. Today we’ll discuss measuring and monitoring company brands, and why limiting what your employees can and cannot say might be a big mistake. Sullivan has a lot of experience with employment branding. Today he continues his discussion with topics like […]