In today’s diverse workplaces, how we talk about our companies isn’t just about sharing facts. It’s about building real connections. That’s a key takeaway from Roy Abdo, CEO of Digital Revamp Communications, who spoke at SHRM 2025. His session, “Inclusive Storytelling: Using Content and Data to Influence, Attract, and Retain Diverse Audiences,” highlighted a crucial point for HR leaders: your company’s story is much more powerful than you think. It’s not just for marketing; it’s the heart of your plan to find and keep great people.
Abdo shared a powerful thought that’s a real call to action for HR leaders:
