HRDA Frankly Speaking: Portillo’s CPO on Winning Executive Support
The most authentic brand story isn’t told by a marketing team. It’s told by the people who live it every day. That’s the core belief behind Portillo’s Internal Influencer Program, led by Chief People Officer Jill Waite. This new initiative empowers 15 team members to become brand storytellers, capturing genuine, behind-the-scenes content that fuels everything from social […]